The Online Marketing Shop

Local Search Marketing

Our local search marketing solutions advertise across all the major networks including Google, Yahoo and Bing. We provide full campaign management including competitor and keyword research, advert copy, landing page development and a full suite of reporting facilities. Our solutions are built to ensure that internet marketing activity turns into valuable transactions – whether a customer enquiry, hot lead or product purchase.

Our Process

We follow a pre-defined five step process with all customers:

1. Define goals
   You provide us with a brief regarding your company, products and services. Then we agree the focus for the campaign - more customers or more valuable customers? Lower marketing costs or improved targeting? Increased awareness or immediate demand?
2. Market, Competitor and Keyword Research
   We research your market and competitors to gain a broad understanding of the campaign's needs. Secondly we research the availability, costs and volume of target keywords that will be required to drive business to your online channels. Finally, we research the historic performance of the chosen keywords to calculate a likely return on investment for your campaign.
3. Adverts & Landing Pages
   We work with you to create appealing and highly responsive online adverts. We then drive prospects to an existing landing page on your website or we design and create a landing page for you. The landing page is where the actual business takes place - and is therefore the most important part of your ROI calculation.
4. Campaign Management & Reporting
   We manage the entire campaign roll-out for you including localisation, scheduling, bidding and budget control. We email you detailed weekly reports and follow-up with a call to discuss performance and suggest improvements. At the end of each 4 week period, your account manager will review your account in detail and provide you with an executive summary.
5. Review, Revise & Improve
   We review your campaign performance every day and make changes when necessary. This includes reviewing negative keywords, bidding, advert copy and scheduling. Our iterative approach means that your campaign will continue to develop and improve.

Getting Started

We make the process as simple as possible - we'll talk to you about your company, products and services and provide you with a detailed quote outlining a statement of work and our proposed charges. Our fee structure is completely transparent - you'll always know in advance what your costs are going to be. Contact us »